Shop Local · Uncategorized

21 Days of Local Drink – “Brewconomy” the Documentary

Conventional wisdom advises that habits are ingrained after 21 days of repetition. If that theory holds true, then the eat~play~shop local habit requires time and effort to develop. Each month I’ll share “21 Days” of some event, place or organization in the Triangle, enabling (and I mean that in the most positive sense possible) your inner Localista to come out and join us. This month it’s all about locally crafted beverages of many persuasions: beer, wine, coffee, spirits and more.

Data from the Beer Institute reflects the economic impact of our craft beer industry.
Data from the Beer Institute reflects the economic impact of our craft beer industry.

As the craft beer industry in North Carolina has grown from just four breweries in 1980 to 100 at present, it’s evident that we’re in the midst of a beer renaissance. Creativity and skill are at the core of the boom, thanks to the skilled brewer committed to creating a unique, quality product with the flavor consumers demand these days. At the end of the day though, it’s the economy of a business venture that dictates its success. 

Brewconomy is an independent documentary film that will explore the craft beer movement in North Carolina and its impact on the state’s agriculture, economy and community. The film will highlight economic factors like tax contributions and employment rates as an industry, as well as the less dry statistical implications such as sustainable and eco-friendly business processes. Each local brewery is essentially a small business closely linked with and invested in their community. Brewconomy will shed light on just how impactful the craft beer industry is for North Carolinians.

Having successfully funded a Kickstarter campaign in late February, the production team of Camden Watts (who also directs) and Shane Johnston have starting filming and interviewing (read more about last weekend’s shoot in Raleigh here), with a targeted Summer 2015 release. When the final film is released, viewers will likely recognize some local Triangle faces and places. Until then you can follow the film’s progress on Twitter and their website as they tour our state documenting our craft beer culture.

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