Conventional wisdom advises that habits are ingrained after 21 days of repetition. If that theory holds true, then the eat~play~shop local habit requires time and effort to develop. Each month I’ll share “21 Days” of some event, place or organization in the Triangle, enabling (and I mean that in the most positive sense possible) your inner Localista to come out and join us. This month it’s all about locally crafted beverages of many persuasions: beer, wine, coffee, spirits and more.
Founded in 1995, Durham-based Counter Culture Coffee relentlessly pursues “coffee perfection” through their dedication to sourcing seasonally and sustainably, a mission they take very seriously. Their coffee beans are sourced directly from farmers and cooperatives. They even launched a third-party Direct Trade Certification (branded with their name) which established standards for everything important in the coffee chain: sustainability, fairness, quality, and transparency. Of course, the flavor comes down to the roast in part, a skill at which Counter Culture Coffee excels.
Counter Culture Coffee offers seasonal selections of single-origin, microlots and handcrafted blends with origins from around the globe. One of my favorite coffees is their Farmhouse organic. I was drawn to try the coffee based on the description as being “akin to a Community Supported Agriculture (CSA) box from a favorite farm”. Farmhouse coffee beans can differ in origin depending on the season, as only the most recently harvested comprise the coffee. Just like seasonal produce, Farmhouse coffee is the freshest available, subtly changing throughout the year to express the bean’s seasonal characteristics.
Interested in learning more about Counter Culture Coffee and coffee in general? Weekly public coffee cuppings are held in the Durham facility each Friday at 10 a.m. The cuppings provide coffee lovers of all interest and skill levels the opportunity to experience, compare and discuss a wide variety of coffees. If you’re interested in learning more about the cupping take a few moments to peruse this blog post from Triangle Explorer.
You can find Counter Culture Coffee in various retail locations (and purchase via their online store), as well as in products like Slingshot cold brew coffee and in many area coffee shops and restaurants.