Conventional wisdom advises that habits are ingrained after 21 days of repetition. If that theory holds true, then the eat~play~shop local habit requires time and effort to develop. Each month I’ll share “21 Days” of some event, place or organization in the Triangle, enabling (and I mean that in the most positive sense possible) your inner Localista to come out and join us. This month it’s all about shopping at independent retailers, art galleries, coop and specialty markets, wine and bottle shops all around the Triangle.
To answer the question, “What do you get when you cross a bus with a pop up boutique?” keep your eyes peeled for The Pop Up Shop boutique truck.
The Pop Up Shop mobile boutique is a project undertaken by the owners of Chima+Rose to help shop owners receive more exposure for their brand by bringing the brand to the customers wherever they may be. The driving forces behind The Pop Up Shop observed that shops outside the major shopping centers in the Triangle (you know, the “malls”) sometimes struggle to be noticed. They realized getting customers to come to outlying areas can be challenging so they had the (rather brilliant) idea to create a vehicle that brings the boutique to the customer and they plan to make it available for rent in the very near future.
The large bus has been remodeled inside to host a variety of goods: clothing, accessories, personal care products, small household goods, art, books… you get the idea. Interested parties can rent the bus by the hour or for an entire day, and the rental includes a driver (so no worries if you don’t know how to drive a bus or large truck). Presently, The Pop Up Shop mobile boutique is working with a few shops during a soft launch to fine tune the experience for everyone involved (and if you’re a shop owner interested in learning more you can reach the owners at info (at) shopthepopupshop (dot) com). This concept has a lot of built in versatility. It’s easy to envision Etsy sellers partnering with The Pop Up Shop to bring their goods off line and gain exposure for their brand. Local artists could rent the mobile shop to serve as a gallery on wheels. There’s so much potential to explore and I think it’s going to be exciting to watch it evolve.
This idea has so much going for it I don’t think it will be much longer before we’ll see regular Tweets from the bus, sharing where they’ll be and what we can find on board. I know I’m looking forward to becoming their biggest “stalker”. What about you? Would you enjoy shopping from a mobile boutique if it came to your neighborhood?